Introducing

lfnt.

/ˈɛlɪf(ə)nt/ 

The everything-you-need creative process, helping you make Television Quality Live Webcasts that grow your business even further.

Online Video is so easy,

anyone can do it.

Advancements in video equipment technology have enabled just about anyone to create online videos. 

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Today, your brand has to compete against an overgrowing amount of new content being uploaded every second. A typical video content strategy to attract attention is no longer effective.

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While it's so easy,

making an impact is rare.

In an effort to thrive in this competitive space, brands shifted their focus from the importance of making an impact on their viewers to deploying video content at scale. 

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This has made your audience more resistant to your marketing message, and difficult to connect with your brand on a personal level. 

Without making an impact, 

viewers won't engage.

Optimizing your content strategy for posting video content at scale and encouraging your viewers to just "share", "like" or comment on your videos is no longer enough to generate awareness and growth. You need a different approach.

Going back to Television

is expensive.

Despite the major shift in viewership behavior, linear television remains a great alternative to generate brand growth because of its high quality creative and production standards. However, these are the exact attributes that make it expensive to access and difficult to scale for most businesses.

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