Get 10x more attendance
Expand your audience with online viewers
that register through your website.
With broadcast-grade graphics and strategic
placement that generates impressions.
Waive connectivity fee
Stream from anywhere with premium quality and no extra cost.
Elevate your content
With scripted editorial segments that keep
your digital audience watching.
Get audience feedback
With social comments, posts, and polling
integrated with your graphics.
Multiply your video assets
Re-purpose your live content into multi-platform
social video posts for an entire month or more.
Deliver an exceptional live conference for your digital audience, in just five simple steps:
You bring the Run Sheet.
We bring Storytelling.
Your run sheet is done, all the speakers confirmed, talking points and presentations arranged. What else do you need to live stream your keynote to the world?
The answer is storytelling. Behind the scenes of every high-quality live stream are many components that need to work in tandem to create a story that keeps your viewers watching. Camera movement, lighting positions, scripted introductions, sound jingles, or graphic cues are all but a few of the elements that pique your audience's interest. Keeping all of these ingredients together in a masterful way requires rigorous planning.
of viewers choose
quality when watching
a live stream.
Planning is the main driver of your working relationship with us and it's the very first step we take towards designing and executing your live webcast. Great planning requires a deep understanding of who you are and what are you trying to achieve, and that, you might think, requires endless meetings and long email chains. Well, not anymore.
Our planning process is hands-on, straight forward and very efficient. Right from getting you on board as a client, we will ask you to provide information such as the "why" and the mission behind your event, the overall vision and the marketing KPI's you want to achieve, among other things. After that, we will go ahead and meet with you and your team to go through your run sheet, discuss deliverables and iron out all the remaining details.
Whether you're doing an in-person conference or going completely online, the content that was written for stage needs extra ingredients to become compelling for the screen.
You may ask yourself why do you need to make your conference live stream more compelling. These reasons will break down the answer for you:
A compelling conference live stream retains viewers who generate impressions and attract sponsors.
A compelling conference live stream helps you attract publishers interested in exclusivity.
Now let us elaborate what we mean:
The logic behind the first reason is that sponsors pay for impressions, which is the number of times their brand was exposed to a viewer. The more exposure opportunities your live conference offers, the more money you can demand from sponsors. For this to work, your live conference content should be compelling enough to motivate your viewers to watch for as many minutes as possible.
of viewers are motivated to watch a live stream if the content is compelling.
The most effective way to make the live webcast of your conference compelling is through content development.
"But I already have an awesome rundown and some amazing keynotes lined up. Why isn't that enough?"
Well, it is. For your attending audience. When it comes to building a digital viewership that has revenue potential, things are a little bit different. Due to their informational nature, conferences do not inherently work for the short attention span of an online audience especially if they have a long duration. That's the main reason why, when deciding to broadcast your event live over the internet, you need to consider all the potential ways your digital audience could disconnect, lose interest, and stop watching.
In fact, one of the most common attention detractors for an engaged online audience, for example, is the breaks between keynotes. While great networking opportunities for in-person events, they create gaps in the flow of your live stream, acting as a perfect distraction for your viewers.
To prevent that from happening, we help you with tried and tested content development tools that are specifically designed to fill the gaps created by networking sessions.
"But isn't content development expensive?"
You're right. Due to its creative nature, it can be an expensive, time-consuming, and complicated process. From our experience in webcasting live conferences, we have learned that most event organizers just like you don't have the time, expertise, or budget required to invest in a scripted run sheet tailored for digital viewers and their events are missing out on great marketing and sponsorship opportunities because of that.
We respond to that by changing our approach to content development. At LFNT the creative work is already done for you right before having you as a client. We've achieved that by developing a variety of pre-defined editorial segments that are ready to be adapted for your run sheet.
"What is a pre-defined editorial segment and how can I use it?"
An editorial segment is a scripted piece of video content that is designed to inform, educate, or entertain. It originates in television, and it's normally used as a part of a news program where it is seen in the form of reportage, interview, or complex reporting from remote locations. For us, ex-television professionals with over 10 years of newsroom experience, is the perfect format to be adapted for the informational style of a conference.
Based on the results of our internal experiments regarding audience response, we have designed a few pre-defined segments that had the highest interest. Have a look below:
Emphasize the topic of your conference using a pre-produced narrative video that you play during your live webcast.
Introduce your speakers before every keynote through a pre-produced narrative video profile.
Use a Live Interview to extract specialized knowledge through one-on-one interaction with a guest, led by a reporter.
Demonstrate your venue, product or service through a Live Showcase that can also be performed by a celebrity guest.
Send a correspondent to a remote location or even outside the venue to capture more atmosphere and add depth to your story.
To start using these pre-defined editorial segments to develop your own conference, in the onboarding process you will have the option to choose the segments you would like to have featured. Then, our producer will work with you to adapt them to the specifics of your event.
"How can I promote sponsors using editorial segments?"
Contextual advertising is a clever marketing tactic that can extract more value from sponsorships. You can utilize editorial segments to create advertorials for your sponsors. Our producer will work with the interested party to integrate their message in a subtle approach. Take a look below at a few examples extracted from our clients' work, to see what's possible:
Live Reporting Feature
Live Interview Feature
Feature your partners in your content natively by talking about their brand using a real-time one-on-one conversation led by a reporter.
A live feature is an authentic way to present a product or service quickly, without complexity.
Feature your sponsor in detail with a pre-planned live interview.
A Live Interview Feature is a more elaborate form of contextual promotion that enables creativity and storytelling.
An advertorial is a scripted piece of promotional content that is designed to be integrated seamlessly into the main rundown.
It can be either live or pre-produced and it may include a plot or storyline to increase the entertainment value for viewers.
Reference the product of your sponsor directly into the live content.
Product placements tend to be effective because they integrate seamlessly within a show and market consumers in less direct ways.
High-quality motion graphics are the main visual element that separates a live stream from a TV broadcast in the eye of the viewer. The vast majority of live streams that you see on the internet today rarely have graphics that stack up to what you would see on any cable television channel. But why is this important and why should you care?
Here are three main reasons:
A high-end graphics package dictates the perceived value of your production and sponsors will start to take your live event as seriously as they should.
A well-designed graphics package gives a high-end look and feels to your live stream that your viewers will recognize.
A well-executed graphics package enables you to gather real-time audience feedback and other valuable insights.
If partnering up with great sponsors and audience engagement is part of your marketing KPI's, we think these are pretty strong points to consider. Don't just take our word for it,
other experts are saying it:
of Comms experts think that live streaming brings a human touch to digital marketing.
of Social Media experts
say that live streaming forms more authentic
more audience feedback
is generated through live streaming according to
These are just a few facts why at LFNT we consider motion graphics design as a must-have for every professional live webcast we execute.
"What's your design process like? How does it work?"
To get started, we will ask you to submit all your branding assets, such as editable logos, brand book, color palette, specific fonts, and so on, and invite you to choose from a selection of mood boards prepared by our designer. After that, our team will proceed to customize all the eight elements we typically include in a conference motion graphics package.
To have a visual reference of how a typical design looks, navigate the explainer below:
Up Next Bug
We design a branded
countdown to start your broadcast to give your
audience time to gather
around for watching your stream.
It can be as simple as a text counting from 15 minutes to 0 over a looped background, or you can choose to play your own video content instead.
The opening title is shown
at the very beginning of your broadcast. A typical opener features a few highlights of your past keynotes or house-hold names attending.
We use your branding assets to create a custom animated sequence that introduces the conference to your audience.
A wipe-out is a transition used to connect multiple scenes of your broadcasted event, in an organic way.
For example, it can be used as a transition between a host introduction and a guest speech.
It can also be used to feature one of your
sponsors or partners.
We use your logo as an overlay to brand your live stream so your viewers can better identify your content.
A lower third is a graphic element overlaid over one of the thirds of the screen and is typically used to display speaker names and titles.
In a sponsorship deal, a lower third can also be a logo carousel or a static banner.
A "bumper" is a brief announcement of 15 to 20 seconds in length that may or may not contain voiceover.
In a conference broadcast, we design bumpers to announce speakers, introduce keynotes, or highlight certain moments in the running sheet.
A bug is an animated graphic element not longer than a few seconds, superimposed over a corner of the screen and it's used to briefly inform viewers about a segment that is about to happen.
A bug usually precedes a bumper which is a more detailed announcement.
A closing title is used at the end of your broadcast to mark the final of your event.
This animated sequence can include closing statements, key takeaways or even showcase your entire team and it usually ends with your branding.
A closing title can also be used to highlight sponsors and partners, if required.
"Can I promote sponsors using graphics?"
There are a few visual ways for placement opportunities you can offer to your sponsors, that are seamlessly integrated into your broadcast graphics package. Let's take the previous example of a visual breakdown illustrated above to show you what's possible:
Opening Title Lead
Placement on Closing Title
Branded Wipe Transition
Placement on Logo Carousel
Placement on Banner
Placement on Logo Bug
Placement on a Frame
Video Ad Playback
Feature your most valued partner with a placement on the Opening Title, at the beginning of your webcast and every other video asset you generate from it.
Use the Closing Title to showcase all your partners at the end of your webcast. You'll be using the Closing Title on every video asset you generate from your conference.
Placement on the wipe transition has one of the highest impression rates because of its frequent use and repeatability.
A logo carousel is an animated showcase of all your sponsors and partners, repeated with a certain frequency throughout the entire duration of your webcast. ( once every 15 minutes for example).
A banner is a static image about the size of a lower third, ideal to promote a single sponsor/ partner.
Overlay your sponsor's logo using a bug. It's ideal for product placement or for highlighting sponsored segments.
Logo placement on a frame offers more screen real estate than just a simple overlay bug, driving more attention to your sponsor's brand.
Play your sponsor's video advert during the live webcast. It can be just a single ad or a series of ads arranged in a playlist, that you repeat multiple times.
"How do I generate real-time engagement with my live event?"
One of the key benefits of internet broadcasting is the ability to use technology to interact with your audience in real-time, directly on social platforms they usually hang out on. All the social media platforms you are familiar with today have specific tools to generate user interactivity and each produces results in their own way.
At LFNT we enable you to integrate those tools directly in your live stream, to fully benefit from the functionality they offer. Your audience will love the experience to interact and express themselves on every platform and you will benefit from the insights they create as a result. Please note that in order for this to work properly we will need your social media login information (user and password) for Facebook, Youtube, Twitter, and Instagram.
Have a look below as we recreated typical scenarios of how social interactions work:
Having high production value for your event isn't worth much if you cannot showcase it to the world with pristine image and sound quality. The experience you offer to your audience has a major impact on the overall perception of your brand and is a key component in the success of your event. Viewers want HD image quality, clear sound, and buffering-free viewing experience on every device.
From our experience, many internet connections offered by the venues are not optimally designed to handle the specific requirements of a webcast and are usually congested by the high volume of traffic generated by visitors. On top of that, the majority of venues charge a premium fee for "dedicated" connectivity that doesn't deliver the performance for the price paid.
39% of our clients consider live streaming from conference centers or remote locations
as one of their main concerns.
To mitigate this concern, at LFNT we built our own streaming infrastructure which relies on dedicated internet connectivity specially configured to sustain a high-quality stream from virtually any location. This enables you to have the best sound and image quality for your stream, without paying the premium.
Where can I stream?
There are plenty of choices when it comes to platforms that feature live content on the internet. From social media platforms, gaming and E-Sports websites, to virtual events platforms, it has become easier than ever to put your message where your audience is.
GAMING & E-SPORTS
We've designed our streaming server to be compatible with any platform that supports live video protocols, in any configuration. This allows you to stream to one or multiple websites at once, giving you total freedom and flexibility. For example, it's a smart marketing strategy to stream your event live on Youtube, Facebook, and Twitter at the same time to maximize the exposure to a global audience.
of the total online audience is watching
of live events on Twitter streamed to a global audience.
of most watched live content type are keynote and conference events.
One of the key aspects your marketing department will love about live streaming is the ability to repurpose the content to extract more value out of your event.
We understand why. If executed right, the amount of content you can generate from a one-hour live keynote, for example, can be significant: one-minute video snippets for Instagram, quotes for Twitter, captioned video stories for Facebook, or even longer ten-minute video extracts for Youtube or Linkedin can make your entire social media content for months!
As content producers ourselves, we also understand the impact micro-content can generate for your brand, so we allocate a content repurposing session to help you achieve that.
of marketers consider re-using of video content as the main benefit of live streaming
How does it work?
Right from the planning stage, a producer will work with you to establish your post-event content needs and write them up as deliverables. After your live event airs, he will involve your marketing department to identify key moments from your event and use a video editor to extract and re-package them for the specific format you select in the onboarding process.
But my live event is already edited. Do I have creative freedom?
Absolutely! During repurposing, we decompose the master feed of your live stream to extract all the camera angles, sound channels, and graphic layers generated by our intelligently designed broadcasting set-up to give our producer total creative freedom to choose shots, extract soundbites or reuse graphics however he sees fit.
This opens up to new possibilities, allowing you to create content derivatives that you never knew existed.
What's the result?
To have an idea about what can be achieved in a repurposing session, we've put together a few examples from our clients' work. Have a look below:
Event Highlight Video
Full Keynote Video
Panel Quote Video
Topic Highlight Video
Feature the best moments of your event with a 90 to 120 seconds highlight video post made for Facebook and LinkedIn.
Post a shorter version of your event highlight video that is formatted for Instagram and prepared to be watched without sound.
Gain more credibility with your content by posting video interviews that capture expert insights from your speakers.
Post on Youtube long-form video edits with your panels recorded during your live broadcast.
Highlight the best soundbites of a keynote by creating a quote video that is formatted and captioned for Twitter and Instagram.
Draw more attention to the content of your conference by posting a narrative video that talks in-depth about your topic.
The End Result - BMW
BMW unveiled its first-ever X7 concept car at the Dubai International Motor Show. LFNT deployed a series of live webcasts with real-time audience polling built into the overlay graphics to help the client gather on-the-fly audience insight about the newly launched product.
IN PR VALUE
1. Actual results reported by our clients. The number is compared to physical attendance data gathered from previous events. This reach has been achieved with a targeted social marketing campaign run prior to the event.
2. According to this survey made by Livestream.com, one of the leading streaming technology providers. Internal experiments conducted at LFNT between 2017 and 2018 with our own live
content tend to confirm this claim, as generally, a professionally-produced live broadcast had
higher viewership and engagement numbers than an improvised one.
3. According to the streaming technology provider Dacast.
4. Data extracted from Live Streaming Statistics Infographic and corroborated with an internal
survey made with our clients between 2017 and 2019.
5. According to Impact Learning Centre.
6. Based on feedback information collected from our clients between 2016 to 2019.
7. The highest reported concern according to our client meeting records.
8. Statistic published by Livestream.com. Facebook prioritizes live content above regular video posts
in the feed, to push the live content above anything else.
9. As of 2020, Twitter hosted 1300 live-streamed events and 80% of them reached a global audience. Data provided here.
11. Based on an internal qualitative survey run between 2017 to 2018 on results delivered to our clients.