Keynote / Conference

Your 

Supercharged!

Your run sheet is done, all the speakers confirmed, talking points and presentations arranged. What else do you need to live stream your keynote to the world?  

The answer is storytelling. Behind the scenes of every high-quality live stream are many components that need to work in tandem to create a story that keeps your viewers watching. Camera movement, lighting positions, scripted introductions, sound jingles, or graphic cues are all but a few of the elements that pique your audience's interest. Keeping all of these ingredients together in a masterful way requires rigorous planning.

Planning is the main driver of your working relationship with us and it's the very first step we take towards designing and executing your live webcast. Great planning requires a deep understanding of who you are and what are you trying to achieve, and that, you might think, requires endless meetings and long email chains. Well, not anymore.

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Our planning process is hands-on, straight forward and very efficient. Right from getting you on board as a client, we will ask you to provide information such as the "why" and the mission behind your event, the overall vision and the marketing KPI's you want to achieve, among other things. After that, we will go ahead and meet with you and your team to go through your run sheet, discuss deliverables and iron out all the remaining details.

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Whether you're doing an in-person conference or going completely online, the content that was written for stage needs extra ingredients to become compelling for the screen. 

You may ask yourself why do you need to make your conference live stream more compelling. These reasons will break down the answer for you:

Now let us elaborate what we mean:

The logic behind the first reason is that sponsors pay for impressions, which is the number of times their brand was exposed to a viewer. The more exposure opportunities your live conference offers, the more money you can demand from sponsors. For this to work, your live conference content should be compelling enough to motivate your viewers to watch for as many minutes as possible.

The most effective way to make the live webcast of your conference compelling is through content development.

"But I already have an awesome rundown and some amazing keynotes lined up. Why isn't that enough?"

Well, it is. For your attending audience. When it comes to building a digital viewership that has revenue potential, things are a little bit different. Due to their informational nature, conferences do not inherently work for the short attention span of an online audience especially if they have a long duration. That's the main reason why, when deciding to broadcast your event live over the internet, you need to consider all the potential ways your digital audience could disconnect, lose interest, and stop watching.

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In fact, one of the most common attention detractors for an engaged online audience, for example, is the breaks between keynotes. While great networking opportunities for in-person events, they create gaps in the flow of your live stream, acting as a perfect distraction for your viewers.

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To prevent that from happening, we help you with tried and tested content development tools that are specifically designed to fill the gaps created by networking sessions.

"But isn't content development expensive?"

You're right. Due to its creative nature, it can be an expensive, time-consuming, and complicated process. From our experience in webcasting live conferences, we have learned that most event organizers just like you don't have the time, expertise, or budget required to invest in a scripted run sheet tailored for digital viewers and their events are missing out on great marketing and sponsorship opportunities because of that.

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We respond to that by changing our approach to content development. At LFNT the creative work is already done for you right before having you as a client. We've achieved that by developing a variety of pre-defined editorial segments that are ready to be adapted for your run sheet.

"What is a pre-defined editorial segment and how can I use it?"

An editorial segment is a scripted piece of video content that is designed to inform, educate, or entertain. It originates in television, and it's normally used as a part of a news program where it is seen in the form of reportage, interview, or complex reporting from remote locations. For us, ex-television professionals with over 10 years of newsroom experience, is the perfect format to be adapted for the informational style of a conference.

Based on the results of our internal experiments regarding audience response, we have designed a few pre-defined segments that had the highest interest. Have a look below:

To start using these pre-defined editorial segments to develop your own conference, in the onboarding process you will have the option to choose the segments you would like to have featured. Then, our producer will work with you to adapt them to the specifics of your event.

"How can I promote sponsors using editorial segments?"

Contextual advertising is a clever marketing tactic that can extract more value from sponsorships. You can utilize editorial segments to create advertorials for your sponsors. Our producer will work with the interested party to integrate their message in a subtle approach. Take a look below at a few examples extracted from our clients' work, to see what's possible:

High-quality motion graphics are the main visual element that separates a live stream from a TV broadcast in the eye of the viewer. The vast majority of live streams that you see on the internet today rarely have graphics that stack up to what you would see on any cable television channel. But why is this important and why should you care?

Here are three main reasons: 

If partnering up with great sponsors and audience engagement is part of your marketing KPI's, we think these are pretty strong points to consider. Don't just take our word for it,

other experts are saying it:

These are just a few facts why at LFNT we consider motion graphics design as a must-have for every professional live webcast we execute.

"What's your design process like? How does it work?"

To get started, we will ask you to submit all your branding assets, such as editable logos, brand book, color palette, specific fonts, and so on, and invite you to choose from a selection of mood boards prepared by our designer.  After that, our team will proceed to customize all the eight elements we typically include in a conference motion graphics package.

To have a visual reference of how a typical design looks, navigate the explainer below:

"Can I promote sponsors using graphics?"

There are a few visual ways for placement opportunities you can offer to your sponsors, that are seamlessly integrated into your broadcast graphics package. Let's take the previous example of a visual breakdown illustrated above to show you what's possible:

Having high production value for your event isn't worth much if you cannot showcase it to the world with pristine image and sound quality. The experience you offer to your audience has a major impact on the overall perception of your brand and is a key component in the success of your event. Viewers want HD image quality, clear sound, and buffering-free viewing experience on every device.

From our experience, many internet connections offered by the venues are not optimally designed to handle the specific requirements of a webcast and are usually congested by the high volume of traffic generated by visitors. On top of that, the majority of venues charge a premium fee for "dedicated" connectivity that doesn't deliver the performance for the price paid.

To mitigate this concern, at LFNT we built our own streaming infrastructure which relies on dedicated internet connectivity specially configured to sustain a high-quality stream from virtually any location. This enables you to have the best sound and image quality for your stream, without paying the premium.

Where can I stream? 

There are plenty of choices when it comes to platforms that feature live content on the internet. From social media platforms, gaming and E-Sports websites, to virtual events platforms, it has become easier than ever to put your message where your audience is. 

We've designed our streaming server to be compatible with any platform that supports live video protocols, in any configuration. This allows you to stream to one or multiple websites at once, giving you total freedom and flexibility. For example, it's a smart marketing strategy to stream your event live on Youtube, Facebook, and Twitter at the same time to maximize the exposure to a global audience.

One of the key aspects your marketing department will love about live streaming is the ability to repurpose the content to extract more value out of your event. 

We understand why. If executed right, the amount of content you can generate from a one-hour live keynote, for example, can be significant: one-minute video snippets for Instagram, quotes for Twitter, captioned video stories for Facebook, or even longer ten-minute video extracts for Youtube or Linkedin can make your entire social media content for months!

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As content producers ourselves, we also understand the impact micro-content can generate for your brand, so we allocate a content repurposing session to help you achieve that.

How does it work?

Right from the planning stage, a producer will work with you to establish your post-event content needs and write them up as deliverables. After your live event airs, he will involve your marketing department to identify key moments from your event and use a video editor to extract and re-package them for the specific format you select in the onboarding process.

But my live event is already edited. Do I have creative freedom?

Absolutely! During repurposing, we decompose the master feed of your live stream to extract all the camera angles, sound channels, and graphic layers generated by our intelligently designed broadcasting set-up to give our producer total creative freedom to choose shots, extract soundbites or reuse graphics however he sees fit. 

This opens up to new possibilities, allowing you to create content derivatives that you never knew existed.

What's the result?

To have an idea about what can be achieved in a repurposing session, we've put together a few examples from our clients' work. Have a look below: 

1. Actual results reported by our clients. The number is compared to physical attendance data gathered from previous events. This reach has been achieved with a targeted social marketing campaign run prior to the event.

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2. According to this survey made by Livestream.com,  one of the leading streaming technology providers. Internal experiments conducted at LFNT between 2017 and 2018 with our own live

content tend to confirm this claim, as generally, a professionally-produced live broadcast had

higher viewership and engagement numbers than an improvised one.

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3. According to the streaming technology provider Dacast.

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4. Data extracted from Live Streaming Statistics Infographic and corroborated with an internal 

survey made with our clients between 2017 and 2019.

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5. According to Impact Learning Centre.

6. Based on feedback information collected from our clients between 2016 to 2019.

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7. The highest reported concern according to our client meeting records.

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8. Statistic published by Livestream.com. Facebook prioritizes live content above regular video posts

in the feed, to push the live content above anything else.

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9. As of 2020, Twitter hosted 1300 live-streamed events and 80% of them reached a global audience. Data provided here.

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10. In a survey done by New York Magazine and published by Livestream.com.

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11. Based on an internal qualitative survey run between 2017 to 2018 on results delivered to our clients.